Singapore-based mobile social network mig33 has launched a new Twitter-like microblogging service called Mig33 miniblog. The new microblog allows users to send 140-character messages and provides them with additional features like badges, virtual gifts, avatars, and games.
Mig33 miniblog which was inspired by sites like Twitter, Sina’s Weibo and Tumblr is currently in beta and will be integrated with mig33′s third-party games, chat, profiles and avatars over the next four months.
Steven Goh, chief executive of Mig33, claims that the new microblog has already garnered 300,000 daily active users and will be available to all of Mig33′s 55 million registered members in the coming months.
“We believe that the proposition posed by Sina’s Weibo is applicable to other emerging markets. Users want to escape the restrictions of the ‘real world identity’ orientation of Facebook and want a far more flexible identity model, and frankly, a more fun and playful service,” said Steven Goh, mig33 co-founder and CEO.
Mig33 is popular in South and South East Asia, and has a substantial presence across the Middle East and Eastern Europe. The Mig33 miniblog will debut in Indonesia first and will later be expanded to South and Southeast Asia.
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